Published Mar 13, 2013 12:00AM
NEW YORK 鈥� March 12, 2013 鈥� Matt Harding, the viral internet dance and travel sensation of , has begun his global journey to create a dedicated video for the (快盈lll). The popularity of Harding鈥檚 videos have made 鈥淲here the Hell is Matt鈥檚鈥� channel the most watched travel channel on YouTube.
Harding first touched down in Chile and will visit nine other destinations over the next 60 days including: France, Tanzania, Ireland, Korea, Malaysia, Australia鈥檚 Northern Territory, and Alaska, along with some surprise locations. Working closely with the destination and 快盈lll tour operator member sponsors, Harding will dance in unique and iconic sites with a variety of US travelers.
快盈lll鈥檚 video is scheduled to launch in early summer on Harding鈥檚 website and as well as 快盈lll and its members鈥� and . A dedicated travel agent component to the campaign will be announced in April.
Fans can follow Harding鈥檚 trail on 快盈lll鈥檚 Twitter feed - .
Harding鈥檚 most recent , launched in 2012, was described by the New York Times as 鈥溾� masterpiece鈥� and features him dancing in the style and custom of the places he鈥檚 visiting, with children, tribesmen, dancers, students and others dancing with him. Prior videos were a series of short clips of Harding doing his trademark dance in front of icons around the world, joined by locals in many destinations.
快盈lll President and CEO Terry Dale announced the partnership in December 2012 at 快盈lll鈥檚 Annual Conference and Marketplace in Hawaii to overwhelming response by the membership and attendees.
About 快盈lll:
Representing more than $10 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow six million travelers annually unparalleled access, insider knowledge, peace-of-mind, value and freedom to enjoy destinations and experiences across the entire globe. Each member company has met the travel industry鈥檚 highest standards, including participation in the 快盈lll鈥檚 Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business.
As a voice for the tour operator industry for 40 years, 快盈lll also provides education and assistance for consumers and travel agents.
Contact:
Gina Sisco/Liz Carty
Redpoint Marketing PR., Inc.
212-229-0119
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